Wildwear Market

Where our brands come from

Most of the items on our racks and shelves were dreamt up somewhere cold, wet, and beautiful. Click on a star (or browse by country from the lists below the map) to read about where each brand began - from fishing villages to family workshops to moms who couldn't find rain gear tough enough and decided to make their own.

Map shapes from Natural Earth (public domain). Pin marks where each brand was founded or is headquartered- most production today happens elsewhere, and we note the exceptions.